The Back Story
As a traveling salesman for many years, logging tens of thousands of miles and hundreds of hours of “windshield time” jerky became my companion and my go-to food. For most of those years I thought jerky was all the same. Whatever was on the end cap of a convenience store or gas station display rack I bought and munched as I traversed the Southeast. The game changer came on a rainy Fall day in St. Augustine Florida. I was killing time between sales calls doing a little sightseeing and shopping when I wandered into a small shop that sold nothing but jerky. My first thought… How cool is that! My second thought, as a salesman, is how in the world can someone make a living selling jerky? This second thought was that game changer… You sure can if the jerky is that good. Needless- to- say the jerky I bought that day was that good so my first experience and taste of a well made jerky was also my last experience with the convenience store/gas station variety. So began my love of and obsession with finding and trying good jerky.
So now having discovered that well made jerky existed on the planet the plot thickens. Soon I was no longer just looking for the best jerky for myself. I now wanted to find it and share it was other people. How I convinced my girl that this could be best accomplished by opening a jerky store remains a mystery to me, my friends and my family. Was I that good a salesman? Was it just that good of and idea? I like to think it was both and I will leave it at that. So, with her mostly unwavering support, we opened a jerky store. Since 2013 I have been obsessed with finding the best jerky to stock in our store. Let me tell you this about that! I have met some princesses and I have kissed my share of frogs! My obsession with finding the best jerky for the store has introduced me to some really talented and passionate jerky makers and has also been a sobering reminder that just because someone tells you they make the best jerky doesn’t make it is so…Say it with me… Buyer Beware! So now I have this store and I get to seek out the best jerky to sell in that store. Pretty cool job if I do say so myself. You would think I would be content, right? I wish I could say that my obsession with the best jerky was so easily satisfied. Yes I have indeed found some really really good jerky out there but not the best. So, you guessed it, I am obsessed with making the best and so now the obsession continues…So now that you know how it all started I encourage you to check us out. I say us because it really does “take a village”. I have surrounded myself with other passionate and obsessive folks to provide the best meat, the best ingredients and of course make the best jerky. So come on in sit down and chew awhile….